5 years ago

Insider Secures $32M Series C to Fuel US Expansion

  • Singapore-based marketing software startup Insider has raised $32 million in a Series C funding round led by Riverwood Capital

  • The funding will be used to fuel the company's expansion into the US market, enhance sales and marketing efforts, grow the engineering team, and develop new platform features

  • Insider's AI-powered platform helps brands integrate customer data from various channels to optimize marketing campaigns

  • The company boasts a diverse leadership team and is committed to promoting STEM education, particularly among young girls.

      • ProblemTechnology

      "Businesses struggle to effectively personalize marketing campaigns and integrate customer data from various online and offline channels."

      Solution

      "Insider provides an AI-powered SaaS platform that helps businesses centralize customer data, predict behavior, and create personalized marketing campaigns across multiple channels, including web, mobile, email, and messaging."

      Covered on