3 years ago

Butter Payments Raises $21.5 Million to Tackle Subscription Churn

  • Butter Payments, a startup founded by Vijay Menon, has raised $21.5 million in Series A funding from Norwest Venture Partners and Atomic

  • The company helps subscription businesses reduce churn by identifying and addressing the root causes of accidental cancellations

  • Butter's machine learning-powered platform analyzes payment data and identifies issues such as time zone differences, discrepancies in data collection, and lack of proper payment infrastructure

  • The company operates on a revenue-share model, taking a cut of the money it helps customers recoup

  • Butter has secured funding from Norwest Venture Partners and Atomic, and its customer base includes Skillshare and Raydiant.

      • ProblemFinancial Services

      "Many subscription companies are losing revenue due to 'accidental' cancellations, often caused by technical issues, time zone differences, or lack of proper payments infrastructure."

      Solution

      "Butter Payments uses machine learning-powered models to identify the causes of 'accidental' churn and helps subscription companies improve their subscription revenue by 25 million in recouped revenue."

      Covered on