3 years ago

Wholsum Foods Raises $7 Million to Expand Millet-Based Food Offerings

  • Wholsum Foods, an Indian millet-based food startup, has secured $7 million in its latest funding round led by Dubai's sovereign wealth fund, the Investment Corporation of Dubai

  • Existing investor Fireside Ventures also participated in the round

  • The funding will be used for product innovation, marketing, and expanding the company's global footprint

  • Wholsum Foods was founded in 2016 by Meghana Narayan and Shauravi Malik to provide healthy and natural food options for children

  • The company has seen significant growth, particularly during the COVID-19 pandemic, and has expanded to the UAE

  • They are aiming to increase their offline and online presence in the region by 40% in the next 12 months.

      • ProblemFood & Beverage

      "Parents struggle to find healthy and nutritious food options for their children, especially those made with millets, which are highly nutritious but often overlooked."

      Solution

      "Wholsum Foods offers a range of millet-based food products for children under their brand Slurrp Farm. These products provide a healthy and tasty alternative to traditional snacks and meals, making it easier for parents to provide nutritious food options for their children."

      Covered on