3 years ago

Gordian Software Raises $25 Million to Help Airlines Upsell Customers

  • Gordian Software, a company that helps airlines upsell customers on their flights, has raised $25 million in Series A funding led by Accomplice and Vinyl

  • The company's API plugs into an airline's ticket-booking software to sell ancillaries or flight add-ons such as baggage, seat selection, boarding, etc

  • Gordian's API removes friction from the travel website booking process by enabling customers to purchase amenities for the flight without having to click an extra link to the airline's website

  • The company plans to use the new funding to expand its product offerings to incorporate add-ons like travel insurance, health testing, ground transportation and automatic check-ins.

      • ProblemTechnology

      "Airlines struggle to integrate their systems with third-party booking platforms, making it difficult for travelers to easily purchase additional services like extra baggage or seat selection during the booking process."

      Solution

      "Gordian provides an API that seamlessly integrates with airline systems, allowing travel booking platforms to offer a wider range of add-on services and ancillary products, simplifying the purchase process for travelers and boosting revenue for airlines."

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