5 years ago
Tajir Secures $150K from Y Combinator to Fuel B2B Marketplace Growth in Pakistan
Lahore-based startup Tajir, a B2B marketplace for mom and pop stores in Pakistan, has received $150,000 in seed funding from Y Combinator
Tajir makes it easy for these stores to procure inventory for their stores through its marketplace, offering next-day delivery with its own fulfillment service Tajir Express and a third-party marketplace
The startup is currently available in Central Punjab (mainly Lahore) and claims to have over 15,000 stores using its services
Tajir’s success comes as other startups in emerging markets, such as MaxAB in Egypt and Sokowatch in East Africa, are also targeting the mom and pop store market.
ProblemTechnology Infrastructure
"Mom and pop stores in Pakistan are struggling to efficiently procure inventory, losing time and money due to the fragmented and informal nature of the supply chain. They often have to visit multiple wholesalers in crowded markets, leaving their stores unattended and affecting their profitability."
Solution
"Tajir offers a B2B marketplace specifically for mom and pop stores in Pakistan, allowing them to easily order inventory from a wide selection of FMCG products through a user-friendly Urdu-only mobile app. The platform offers transparent pricing, next-day delivery via their own fulfillment service, and a third-party marketplace for sellers who prefer to handle their own logistics."